China Focus: Hard seltzer, infant formula, healthy ageing and more feature in our round-up

What’s in a name? Why China’s hard seltzers market needs agreed category term to boom​

China’s hard seltzers market needs to agree on a standardised name in Mandarin for the category before it can truly live up to its growth potential, even with the likes of Coca Cola, Suntory and Camus Cognac ploughing in resources.

Hard seltzers have been considered one of the alcohol categories with the highest growth potential in China in recent years, driven primarily by a younger demographic on the lookout for a more exciting beverage with multiple flavours and variations.

Net zero ambitions: Nestle launches China’s first carbon-neutral toddler formula​

Nestle has launched China’s first carbon-neutral product, a stage three formula for toddlers said to be sourced from Switzerland-based farms that do not use herbicides and growth hormones.

Known as Organic NAN 3, the tin lid and scoop of the product is also said to be made using plant-based materials.

Triple tipples: Danone’s three latest healthy ageing powder drinks in China launched on Tmall, Douyin​

Danone has launched a set of three healthy ageing nutritional products in China via online channels Tmall and Douyin – the China version of TikTok.

The three products are meant to be taken at three different times of the day, namely 1) a probiotics fibre powder drink for gut and immune health at 7am, 2) a multi protein powder drink for mobility at 2pm, and 3) an evening powder drink for sleep and brain health at 9pm.

Chinese mega brand Yili to detail dairy’s crucial role in boosting healthy ageing in China and SEA – Growth Asia Summit​

The assistant president of Yili will be revealing how functional dairy can play a crucial role in boosting healthy ageing in China and South East Asia at our forthcoming Growth Asia Summit in Singapore.

The three day event will take place at the iconic Marina Bay Sands venue from 11-13 October.

China’s health foods filing: Only two overseas firms received approval in first seven months of 2022 – new data​

Australia’s Healthy Care and Canada’s Jamieson Laboratories were the few overseas firms to receive China’s health foods filing approval in the first seven months of 2022, according to a new report.

Between January 1 to July 5, China’s regulator State Administration for Market Regulation (SAMR) had approved a total of 1,483 health foods filing applications. Of which, only two went to imported products.