Penfolds goes 'phygital': Wine giant turns to high-tech sensory upgrades to boost retail purchases

By Pearly Neo

03-Feb-2022 - Last updated on 03-Feb-2022 at 02:39 GMT

Wine giant Penfolds has turned to high-tech sensory upgrades in its Singapore in-store displays as it strives to drive sales in the absence of wine sampling opportunities amidst the COVID-19 pandemic.

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