Plant-based OmniMeat launches in Singapore retail, with Japan and UK next on the horizon
Meat substitute product OmniMeat was launched to the Singapore retail market earlier this year after notching-up success in the foodservice sector, with Japan and the UK next on the brand’s hitlist.
The product was developed by food-tech company, Right Treat, a subsidiary of Hong Kong-based retailer Green Monday.
Dorothy Ma, the firm’s development and communications manager explained how foodservice was a crucial stepping stone to retail.
“We hoped to let consumers try OmniMeat which is cooked by professional chefs and have a concept of how this plant-based meat taste like. Once they have a concept of this new plant-based ingredients, they create a need and want to cook it at home, so we launched the retail pack afterwards.”
Ma believes OmniMeat will be widely accepted in this region: “We think the Asian consumer is happy to try the plant-based meat as they aware that plant-based option is much healthier and friend to earth.”
The firm spent two years developing OmniMeat, which comprised of a proprietary blend of plant-based protein from peas, non-GMO soy, shiitake mushrooms and rice.
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