Trend Tracker: Coca-Cola product trends, Tetra Pak on-shelf trends, Agthia packaging trends and more feature in our round-up

By Pearly Neo

- Last updated on GMT

Coca-Cola product trends, Tetra Pak on-shelf trends, Agthia packaging trends and more feature in this edition of Trend Tracker.
Coca-Cola product trends, Tetra Pak on-shelf trends, Agthia packaging trends and more feature in this edition of Trend Tracker.

Related tags Trends Coca-cola alternative protein Packaging

Coca-Cola product trends, Tetra Pak on-shelf trends, Agthia packaging trends and more feature in this edition of Trend Tracker.

Tetra Pak reveals three emerging on-the-shelf food trends

Tetra Pak has revealed three emerging trends seen in packaged food products​, with convenience, healthier options and sustainability claims on the rise.

Speaking to FoodNavigator-Asia​ at the Thaifex World of Food Asia 2019, Tetra Pak (Thailand) marketing director Supanat Ratanadib spoked in detail about the packaged food trends that the company has observed.

These were: Fast Food 2.0, Good for health and Sustainability.

‘Stress-free’ investment: Coca-Cola Japan to enter local ‘relaxation drink’ market hemp-venture

Coca-Cola Japan has set its sights on the local ‘relaxation drink’ market​ with a recent investment in newly-established beverage company Endian and its unique hemp-containing drink Chill Out.

Chill Out was originally developed by Japanese beauty technology company I-ne, but Endian will be taking over the product as an independent company during the upcoming fall season in Japan, backed by both Coca-Cola Japan and I-ne.

“This [initiative] is purely focused on the Japanese market.”​ a Coca-Cola Japan spokeswoman told FoodNavigator-Asia.

 “Coca-Cola Japan has invested [in this] new company Endian, which was established by I-ne [earlier this year.”

Swire Coca-Cola capitalising on booming beverage growth in China

Swire Coca-Cola, bottling partner of Coca-Cola, is setting up its China regional headquarters in Shanghai to capitalise on the mainland’s beverage growth potential​, a representative from the company told FoodNavigator-Asia.

Revenue from China drew HK$24,382 million in 2018, with a year-on-year revenue growth of 23%.

Other regions grew significantly slower, such as 4% in Hong Kong, 8% in Taiwan, and 11% in the USA.

At the company’s Capital Markets Day this year, it was revealed that 70% of China’s revenue in 2018 came from sparkling beverages, followed by juice (18%), and water (7%).

Microalgae’s major opportunity for alternative protein product development – Sophie’s Kitchen

Plant-based seafood firm Sophie’s Kitchen is now producing food-grade protein from microalgae​, with firm confident it can become a long-term and more sustainable solution to animal and traditional plant-based proteins.

Eugene Wang, founder and CEO of Sophie’s Kitchen told FoodNavigator-Asia​, “Animal protein is not sustainable in feeding 10 billion people on this planet. Plant-based protein are sustainable now, but not forever​.”

Quoting pea protein as an example, “Currently, we are using pea protein in our foods. Many plant-based food companies are also using pea.

Three Middle East packaging trends driving Agthia Group’s ambitions

Agthia Group has opened its new packaging technology centre at Al Ain, UAE, with the firm highlighting three key trends currently shaping the sector​.

Speaking to FoodNavigator-Asia​, Tareq Ahmed Al Wahedi, Agthia Group CEO said these trends would be at the heart of the firm’s innovation strategy.

The trends were: Reduce, Food waste reduction and Sustainability.

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