Asahi set to bid for SABMiller’s Eastern European beer brands: reports

By Rachel Arthur

- Last updated on GMT

Pic:istock/hansslegers
Pic:istock/hansslegers
Japan’s Asahi Group Holdings is set to bid $4.87bn for SABMiller’s Eastern European beer operations in the Czech Republic, Poland, Hungary, Slovakia and Romania, according to reports. 

With AB InBev’s acquisition of SABMiller, much of the latter’s European business is being sold to address competition concerns.

Asahi is already buying SABMiller brands Peroni (Italy), Grolsch (The Netherlands) and Meantime (London), with the offer accepted by AB InBev​ in April.  

In May, Akiyoshi Koji, Asahi Group Holdings president, told Reuters that Asahi would not follow this with a bid for the Eastern European brands.

However, a report in today’s Nikkei Asian Review says that the company will offer more than 500bn yen ($4.87bn) for SABMiller’s beer operations in the Czech Republic, Poland, Hungary, Slovakia and Romania.

SABMiller’s beer brands in Eastern Europe include Pilsner Urquell. 

BeverageDaily has contacted Asahi for comment.

Related news

Related products

Analyzing the unknown threat from Microplastics

Analyzing the unknown threat from Microplastics

Content provided by Agilent Technologies | 06-Nov-2023 | Infographic

Microplastics are any plastic-derived synthetic solid particle or polymeric matrix, ranging in size from 1 µm to 5 mm and insoluble in water.

Functional Beverage Market Insights in ASPAC

Functional Beverage Market Insights in ASPAC

Content provided by Glanbia Nutritionals | 06-Jul-2023 | Product Brochure

High growth ahead for protein beverages makes Asia Pacific (ASPAC) the market to watch. Consumer research shows new usage occasions, key consumption barriers,...

The latest plant-based beverage trends in SEA

The latest plant-based beverage trends in SEA

Content provided by Tetra Pak | 27-Mar-2023 | White Paper

Data shows that consumers’ liking and thirst for plant-based beverages is growing rapidly, especially in Malaysia, Singapore, Philippines and Indonesia....

Related suppliers

Follow us

Products

View more

Webinars

Food & Beverage Trailblazers