Archives for June 3, 2026

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Who’s winning the World Cup before kick-off?

Who’s winning the World Cup before kick-off?

By Gill Hyslop

With FIFA forecasting a record $13bn in revenue from World Cup 2026, snack manufacturers are betting that football’s biggest tournament can deliver equally outsized returns

3 make or break factors for Asian brands in the West

ThaiFex-Anuga Asia 2026

3 make or break factors for Asian brands in the West

By Pearly Neo

The western world is home to many of the world’s most established food brands, so what strategies can Asian brands use to crack desirable markets like Europe or the US?