Can Ferrero breathe new life into breakfast?
The Italian confectioner is buying into breakfast cereals, hoping to stir up a category that’s seen better days
Archives for July 16, 2025
Growth Asia Summit 2025
From livestreaming to mini drama ads? Six trends in China’s health foods market
Livestreaming has been a popular channel for China consumers purchasing health foods in the recent years, and product advertisements in mini dramas could become the next big thing, said an industry expert who highlighted five other health foods trends at...
GROWTH ASIA SUMMIT 2025
Mars Wrigley taps consumer obsession to fuel brand growth in APAC
New tactics emerge as a global giant rethinks how to win hearts, minds – and wallets – across a complex region
Consumers crave convenience, comfort — but also affordability and health
Online delivery consumers are driven by convenience and emotion towards ‘unhealthy’ foods, but also support making healthier options more affordable