
Back to booze? Kiwi mixer brand Good Cocktail pivots to alcohol to weather economic downturn
Kiwi mixer brand Good Cocktail, which had enjoyed a boom on the back of the low-2-no trend, is now pivoting its strategy to focus on the alcohol sector.
News & Analysis on Food & Beverage Development & Technology

Kiwi mixer brand Good Cocktail, which had enjoyed a boom on the back of the low-2-no trend, is now pivoting its strategy to focus on the alcohol sector.

Brands operating in the Asia Pacific (APAC) and European Union (EU) regions should aim to emphasise the reusability of their recyclable packaging in order to ensure they meet sustainability and regulatory requirements.

South Korean food and beverage giant Lotte Welfood is targeting growth in India and high-value product innovation domestically to improve profitability.