Winston Lee: 'We're caramelizing milk and sugar together and then culturing it'
Tarte Asian Yogurt CEO: 'Greek has 47% of the market; we’re going after the other 53%'
When Winston Lee started pitching Tarte Asian Yogurt to retailers three years ago, the market had already hit peak Greek, he says: “Buyers were already looking at what's next after Greek. If you weren't already a brand on the shelf, you had missed the...