Archives for June 25, 2013

Indian beer drinkers want ‘bang for buck’: Carlsberg on new Tuborg Booster Strong

Carlsberg tells BeverageDaily.com that Indian consumers expect ‘bang for buck’ with higher alcohol beers, as it launches the world’s first fruit-flavored strong beer tailored to the nation’s tastes, Tuborg Booster Strong.

ALL INTERNATIONAL BREWERS FACE SAME THREAT: HEINEKEN

Heineken ‘absolutely on top’ of fake beer threat after Vietnam gang bust

Heineken insists it is ‘absolutely on top’ of the counterfeiting issues that can appear in emerging markets, after a Vietnamese gang producing fake Tiger and Heineken was busted last week.