Application Note

Instant Noodles gets an ethnic twist

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Instant Noodles gets an ethnic twist

Instant noodles are becoming a staple diet in many of the Asian countries because of its taste, affordability and convenience. 2 out of 5 users tend to eat instant noodles to satisfy their cravings, indicating a need for brands to optimise their product range thus making the category more indulgent.

As to this new growing trend, Kancor has devised a versatile concept in tastemakers with flavours inspired from Asian cuisine like Thai yellow curry, Korean Kimchi, Malaysian panang curry etc. The application concept explores these unique flavours and natural colours developed by Kancor’s Savoury solutions team recreating these authentic tastes.

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