Technical / White Paper
A GLOBAL LOOK AT CONSUMERS' DESIRE FOR FIBRE
As consumers around the world seek out foods with added health benefits, fibre has become particularly popular. However, many consumers claim that the limited availability of products with fibre is inhibiting their ability to eat enough of it. This presents a major opportunity for manufacturers.
Understanding the unique needs of consumers in your market is crucial to meeting the rising demand for fibre. Download the global fibre report to learn more about regional variance in attitudes, purchase drivers and preferences.