Dubbed ‘the next Dubai chocolate but in drink form’, Milaf Cola brings together the nutritional benefits of the fruit to a wider audience in a modern and convenient format.
Using dates as its natural sweetener, Milaf Cola claims to provide several health benefits with a ‘classic’ cola taste.
The premium date-based beverage is high in vitamins and minerals like potassium, magnesium, and fibre, and contains no artificial additives, refined sugars, or preservatives.
Competing on an international level
Zayd Idrissi, director of UK operations and distribution at Milaf Cola, said: “Saudi Arabia is making a powerful impact globally across sports, entertainment, and culture, and it is time we showcase that same level of excellence in the FMCG sector. With Milaf, we are bringing a Saudi-made product to mainstream UK consumers, proving that Saudi brands can compete and lead on an international level.
“The UK is seeing a significant shift in consumer preferences towards healthier, naturally sweetened beverages, and Milaf is perfectly positioned to meet this demand.”
Milaf will be launching across the UK both online and in stores, with consumers able to purchase the drink through the company’s own branded website, e-commerce platform Amazon and selected retailers.
In addition to retail, Milaf will also be available for direct purchase on Aytac Foods’ online platform, ensuring nationwide accessibility with fast and reliable delivery.
Collaboration
The brand has also secured a collaboration with burger franchise Cheat Meals, which will stock Milaf Cola as an exclusive this month.
“Our expansion into the UK is just the beginning,” Idrissi added. “We are committed to positioning Milaf as a leading premium beverage brand available in mainstream retail and not just within specialist or ethnic stores. Our goal is to create a category-defining product that represents the strength of Saudi innovation and quality on a global scale.”
“Milaf is part of a much bigger vision where Saudi brands take their rightful place in the international market, setting new standards for authenticity, quality, and innovation. This is just the start of what is to come.”
Meanwhile, spring is in the air for ale brand Hobgoblin, as it launches a new beer to coincide with the arrival of the warmer weather.