Nature’s Eats set to disrupt the potato chip category with first to market almond tortilla chip
This content item was originally published on www.bakeryandsnacks.com, a William Reed online publication.
Nutchos are cooked in 100% almond oil, are naturally grain- and gluten free, have 33% less carbs than tortilla chips, are packed with plant protein and are paleo and keto friendly.
According to Nature’s Eats, the novel chips are a great option for those wanting to snack more mindfully. Nutchos have all the crunch and mouthfeel of a traditional tortilla chip, but are a guilt-free treat, packed with fibre, magnesium and vitamin E.
Nutchos is the latest innovation by Texas-based Nature’s Eats, a provider of naturally grown, premium grade nuts, snacks, oils and baking ingredients. The family owned and operated company is committed to providing natural, organic and minimally processed products, including nut flours, doughs and mixes, as well as oils and extracts, seeds and grains, and nut spreads.
Reinventing the nut snack
“Nature’s Eats is committed to showcasing the benefits of nuts in new and exciting ways,” said JC Taylor, director of Marketing and Product Innovation.
“Our mission is to revolutionise healthy eating and create a variety of new snack options that are good for you and taste great. We are nuts about doing things the right way and wanted to take our heritage in nut making, food industry expertise and advanced technologies to bring an exciting new industry innovation to market.”
Nutchos are available in three variants – Classic Sea Salt, Barbecue and Guacamole – and are rolling out in over 1,200 Kroger stores in the US, along with other specialty foods and natural grocers such as Albertsons, H-E-B Grocery and Brookshire Grocery Company. The chips are also available online from Nature’s Eats and Amazon from June for an RRP of $3.99.
The Texan producer is backing the launch with a large scale PR, digital, social media, fan sampling and influencer campaign will be rolled out as well over the coming months to support the launch.
BakeryandSnacks chats to Taylor about the new invention.