Cargill to launch plant-based range in China

By Aidan Fortune contact

- Last updated on GMT

Cargill to launch plant-based range in China

Related tags: Cargill, plant-based, China, Processing and packaging Innovation

Protein processor Cargill announced it is launching a series of plant-based products in China.

The launch includes products for food service and a consumer-facing brand PlantEver and is expected to debut in the Chinese market at the end of June.

“Our plant-based protein products were developed through extensive consumer engagement and research. We combine our knowledge and expertise in R&D and innovation to create some of the best tasting products in the plant-based category,”​ said Jackson Chan, managing director of Cargill Protein China. “The launch is just the beginning, we look forward to continuing to innovate. Our customers in China can count on a partner with the supply chain, scale and formulation capabilities to deliver the solutions they need.”

The launch of Cargill’s plant-based PlantEver products for consumers follows the launch of a new partnership with KFC to offer plant-based nuggets. KFC recently held a product trial which sold out quickly after its release. The product was available in three stores in three tier-1 cities, Shanghai, Shenzhen and Guangzhou for three days from April 28 to April 30.

In February 2020, Cargill launched a range of plant-based patty and ground products for the food service and retail sectors to the US market​.

Related topics: Meat

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