Australian milk powder brand Oz Farm to increase Chinese presence in 2020

By Jim Cornall contact

- Last updated on GMT

Eurlate vice GMBD Chen Hong (left) and Ausnutria Group COO Deng Shenhui (right).
Eurlate vice GMBD Chen Hong (left) and Ausnutria Group COO Deng Shenhui (right).

Related tags: Infant formula, China

Australian milk powder brand Oz Farm, which entered the Chinese market in 2019, plans to enhance its presence across China in 2020.

The company, which was established in 1998, plans to launch new product packaging targeting Chinese consumers, host Oz Farm Magic World-themed events, engage with consumers online and offline, and sponsor mother-child themed TV and media programs.

The brand took part in the 19th CBME China, a leading event in the child, baby and maternity products industry, and the 2nd China International Import Expo held in Shanghai, helping introduce it to the Chinese market.

Oz Farm said it will also cooperate with the Ausnutria U-Foundation and the Hunan Charity Federation to donate products to disadvantaged areas across China's Hunan province.

The company said from January to September 2019, China imported 9,500 tons of milk powder from Australia, accounting for 3.7% of the total and representing a year-on-year increase of 12.9%.

In 2017 and 2018, global dairy products company Ausnutria acquired ADP and Oz Farm and integrated the two firms into its existing infrastructure in Australia as a part of its global development strategy.

Oz Farm has been developing its presence in the milk powder industry in Australia for many years and is the only nutrition brand designated by the Royal Children's Hospital Foundation. The company has also established a cooperation with research-centered Monash University.

It has produced a diverse lineup of infant formulas, functional milk powders and milk powders for pregnant mothers, including protein hydrolyzed and low GI formulas.

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