WATCH: Social commerce selling in China – top tips for success

This content item was originally published on www.nutraingredients-asia.com, a William Reed online publication.

By Tingmin Koe

- Last updated on GMT

Related tags social commerce Beauty from within

Social commerce is a much-talked about topic in China’s health foods retail landscape, with firm’s using everything from WeChat, Tiktok, Little Red Book, and Kuaishou to target consumers.

Statistics from iResearch show that social commerce has been growing exponentially in China.

Last year, the sector saw a growth rate of 255.8%, on the back of a bumper 682.8% rise in 2017. Next year, it is expected to grow at 110%.

In the episode of Nutrition Asia, we look at two Singapore-based health and beauty supplement firms Kino Biotech and Innoso, to find out how they are using social commerce to sell nutricosmetics.

Chong Kawee, CEO of Kino Biotech, illustrated how the firm sold its Kinohimitsu collagen diamond drink amongst Chinese aerial yoga practitioners using WeChat.

On the other hand, Rebecca Wang, CEO of Innoso, talked about how the use of content and community marketing has allowed the firm to sell out its first batch of anti-ageing functional food within 1.5 months. 

Watch the video to find out more.

 

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