Probiota Asia 2019: How to fast-track access to China’s booming probiotics market

By Gary Scattergood

- Last updated on GMT

The summit takes place in Singapore in October.
The summit takes place in Singapore in October.

Related tags Probiotics Singapore China

Top tips, and the major pitfalls to avoid, when trying to crack China’s fast-growing probiotics market will be the topic of a keynote presentation at our forthcoming Probiota Asia Summit in Singapore.

China has cemented its place as the power house of Asia Pacific’s probiotics market, generating around half of the region’s sales and set to double that by 2025.

Lillian Fan, from regulatory and consultancy experts Antion, who will deliver the presentation, said: “That makes China not just a big regional player, but a global one, attractive to international businesses seeking expansion. However, it’s a tricky market, with a consumer community unlike any other and a regulatory framework that’s restrictive and, in any case, changing fast.”

Lilian, who specialises in advising companies entering the China, will provide an overview of the country’s probiotics market and business environment, its appetite for probiotics and the challenge of market entry.

Key takeaways will include:

  • Big and getting bigger. The facts and figures that define China’s rapidly growing probiotic marketplace
  • Consumers looking for solutions.  How probiotics and functional food appeal to China’s citizens, what they are looking for and what they will buy
  • Looking to invest. The problems, challenges and risks international businesses face when entering the Chinese market
  • A changing landscape. The transformation of China’s regulatory environment for probiotics

Lillian joined Antion in 2016 ​and advises international businesses operating in China. She has been consulting on food safety and regulation for many years, and so is expert in regulations and trends related to functional food and health food in China. S

She also has rich customer service experience, especially for foreign-funded food enterprises, thanks to her understanding of the risks and problems they face.  Lillian has participated in numbers of government programmes, such as the Food Industry Development.

This is the third year the event, organised by NutraIngredients-Asia, part of William Reed, has been held in Asia. It takes place at the Hilton on Orchard Road on October 22-24.

Confirmed speakers include:

  • Dr Sam Costello, Consultant Gastroenterologist and Head of IBD Research at The Queen Elizabeth Hospital in Adelaide
  • Dr Gregory Lambert, CEO and VP of Research & Development, TargEDys
  • Dr Natarajan Ranganathan, Founder and Managing Director of Kibow Biotech Inc
  • Thomas Hayes, Analyst, Emerging Ecosystems in Agrifood & Health, Lux Research
  • Dr Vineet Sharma, Associate Professor, Metagenomics and Systems Biology Laboratory, Department of Biological Sciences, Indian Institute of Science Education and Research Bhopal, India
  • Lillian Fan, Antion (Beijing) Information Consulting Co., Ltd
  • Dr Bejit Ideas, Laboratory Director, Japanese Society of Anti-Aging Nutrition
  • Rieko Shofu, Founder, Sensing Asia
  • Ewa Hudson, Director of Insights, Lumina Intelligence, William Reed Business Media
  • Dr Anders Henriksson, Research Fellow, Food Science and Technology
  • Programme, Department of Chemistry, National University of Singapore
  • Dr Shanthi Parkar, Science Team Leader, Microbiome & Metabolism, New Zealand of Plant & Food Research​.

To register, visit:

For sponsorship and commercial partnership queries, please contact Sue Ann Peh ​or Tim Evans.

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