GALLERY: Japan firms cash in on new “Reiwa” era with commemorative product designs

By Tingmin Koe

02-May-2019 - Last updated on 02-May-2019 at 01:04 GMT

Asahi has started to sell canned beer products, namely “Clean Asahi”, “Clear Asahi Prime Rich”, “Asahi Super Best” and “Asahi Style Free”, in new packaging bearing the name of the new era “Reiwa” in Chinese characters “令和” since May 1. ©Asahi Group

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

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