GALLERY: Japan firms cash in on new “Reiwa” era with commemorative product designs

GALLERY-Japan-firms-cash-in-on-new-Reiwa-era-with-commemorative-product-designs.jpg
Japan has ushered in a new reign, the "Reiwa" era, as the current crown prince Naruhito succeed the throne on May 1. 令和 is the Chinese character of "Reiwa". ©Prime Minister's Office of Japan

As Japan ushers in the new emperor reign - the "Reiwa" era on May 1, we look how food and beverage firms are riding on the opportunity to launch new product designs.

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs
Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs
Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs
Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Both bottled and canned versions of "Asahi Super Dry" packaging will also bear the term “Reiwa” in Chinese characters “令和”.  ©Asahi Group 

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs
Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

A day after the name of the new era was unveiled, Nestlé Japan also announced that it would launch a new design for its KitKat chocolate bars on April 22 to celebrate the new era.  © Nestlé Japan

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs
Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Coca-Cola Japan is one of the first few companies to launch products bearing the name of the new era "Reiwa". The designing team crafted a new design right after the name of the new era was announced. © Coca-Cola Japan

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs
Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

The new Coke "Reiwa" design was sent for printing. ©Coca-Cola Japan 

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs
Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Two thousand bottles of Coke that bear the new product design were distributed to the public in Tokyo. © Coca-Cola Japan 

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs
Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Similar to Coca-Cola Japan, Morinaga Milk also distributed hi-chew candies which are packed in newly designed boxes on the same day the name of the new era was announced.  © Morinaga Milk 

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