Suntory Beer installs 3D printing technology to print images on beer

By Jenny Eagle contact

- Last updated on GMT

The Ripples Maker PM 3D machine. Photo: Ripples.
The Ripples Maker PM 3D machine. Photo: Ripples.

Related tags: 3d printing, Beer

Suntory Beer has partnered with Ripples to roll out 700 Ripple Maker PM devices to print 3D images, emojis and messages onto beer.

Ripples is a content marketing platform that offers the Hospitality, Food & Beverage industry creative ways to increase customer engagement.

God Foam Bar

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The technology is being used to drive beer sales and consumer engagement across Japan including its flagship store the ‘God Foam Bar’ in Tokyo and certified Suntory Beer venues, known as Premium Super Master Stores, appearing on The Premium Malt’s foam.

With 700 Ripple Maker PMs setup throughout Japan, Suntory Beer’s key customers will be able to capitalize on the phenomena of beverage-top media to engage consumers with every Suntory drink poured and sell more of their beloved brew​,” said Yossi Meshulam, CEO, Ripples.

Announced last year alongside the rebranded Ripple Maker AM, which uses natural coffee extract ink to customize any foam-topped cup of coffee, Ripple Maker PM is designed to help brands increase their engagement with their customers through night time beverages.

Instagram

With the Ripple Maker PM, foam-topped beers and cocktails become blank slates for organizations to connect with patrons and can be turned into Instagramable moments using natural malt-based ink the latest 3D and inkjet printing technology.

Related topics: Business, Asian tastes, East Asia, Beverages

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