China Focus: Beverage policy, dairy trends and wine trade feature in our country round-up

By Gary Scattergood

- Last updated on GMT

Beverage firms are pledging to improve nutritional content. ©iStock
Beverage firms are pledging to improve nutritional content. ©iStock
Chinese industry efforts to improve the nutritional quality of beverages, the nation’s infant nutrition trends and growing demand for Aussie wine feature in our monthly review.

China’s beverage industry launches proposal to push for nutritional improvements

The Chinese beverage industry has proposed to make beverages “a medium of good nutrition”​ during an annual conference attended by major industry players.

Organised by the China Beverage Industry Association (CBIA), the conference in Beijing had attracted industry experts, associations, and industry representatives from big corporations, such as COFCO, PepsiCo, Nestlé​, Yangyuan, and Reignwood to attend. 

Titled “Proposal to make beverage a medium of good nutrition”, the proposal suggested the industry to steer their transformation in the direction of promoting nutrition and health, and to keep up with the “Healthy China 2030” agenda. 

“(Setting nutrition and health as a direction) is not just something that the industry does for fulfilling social responsibility, but it is also a requirement from the government units, and is more so a demand from the consumer market. Making beverage a medium of good nutrition is a promising move,” ​said the proposal.


China's infant nutrition consumption and innovation trends: JD and COFCO reveal eight consumption patterns

A JD-COFCO joint research centre has published a white paper which sheds light on the eight consumption and innovation trends dominating China's infant nutrition market.

Titled “White paper on China food consumption and product innovation trend”, a part of the white paper covers development in the infant nutrition market. 

Statistics from JD big data, China National Food Industry Association, and COFCO’s Nutrition Health Research Institute were used.

Click here to view the eight trends.

Aussie-China wine exports: Zero to hero in two decades

Opportunities in the Chinese wine market remain “exciting and plentiful” with consumption forecast to continue to grow at 6% per annum for the next five years,​ according to Wine Australia. At this pace the country will break the 3tr litre barrier by 2022.

As China continues on course to surpass America as the world’s biggest wine consumer, Australian producers are increasingly cashing in, as exports there continue to experience strong growth in both value and volume.

Indeed, Wine Australia, the statutory body that represents the industry, referred to its export value growth to Northeast Asia—the marketing region dominated by China— as having been the “standout​” performer over the last year.


Expert analysis: Meat and seafood consumption in Asia will rise 78% by 2050

Asia’s appetite for meat and seafood protein will rise by an astounding 78% by 2050, driven by growing wealth and urbanisation in the region.

According to by Asia Research and Engagement’s (ARE) report ‘Charting Asia’s Protein Journey’​, meat and seafood consumption in Asia will rise 33% by 2030, and 78% from 2017 to 2050.

Additionally, the report revealed that by 2050, China’s total contribution to the Asian region will drop to 50%, as compared to its current 70%.




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