Watch: Prochiz caters to Indonesian domestic market

This content item was originally published on www.dairyreporter.com, a William Reed online publication.

By Jim Cornall contact

- Last updated on GMT

Related tags: Cheese, Indonesia, SIAL

Indonesian company PT. Mulia Boga Raya produces one of the top domestic cheese brands in the country – Prochiz.

The factory of PT Mulia Boga Raya, which began operation in 2007, in Cikarang, West Java, is a cheese plant with international production standards.

In 2010, the company launched processed cheddar cheese under the Prochiz brand. This was followed by Prochiz Gold and Prochiz Spready, which was launched in 2013.

In September 2012, PT Mulia Boga Raya launched Prochiz Slices, which is the only sliced cheese in the country that can be stored at room temperature without refrigerators.

Different tastes

The market sees lots of imported dairy products, but Indonesian tastes and knowledge of some products, including cheeses, have developed slowly, according to the company’s international business manager Jane Jessica.

She added that both the tastes of Indonesian consumers, and the uses of cheese, are not necessarily the same as in the west.

The company has also started to export its products in southeast Asia, and is looking to cover even greater territory, which is why it was exhibiting its products at SIAL in Paris, France, recently. Jane spoke with DairyReporter about the company, and its products.

Related products

show more

The Secret to Success with Plant-Based Yogurts

The Secret to Success with Plant-Based Yogurts

CP Kelco | 01-Apr-2021 | Technical / White Paper

With one in four consumers “actively trying to increase consumption of plant-based protein,” plant-based yogurts are increasing in popularity as a healthy...

Analysis of Dietary Supplements and Health Foods

Analysis of Dietary Supplements and Health Foods

Agilent Technologies | 18-Feb-2021 | Data Sheet

The vitamins A, C, D, E, B6, B12, folate, and the minerals selenium, zinc, copper, and iron, are essential for normal immune function. Dietary supplements...

Deep-dive into improving packaging line efficiency

Deep-dive into improving packaging line efficiency

Sidel Group | 03-Nov-2020 | Technical / White Paper

Ever wondered what is the best way to improve your packaging line performance? Learn about the ins and outs of line regulation and accumulations in 3 steps:...

Related suppliers

Follow us

Products

View more

Webinars

Food & Beverage Trailblazers

F&B Trailblazers Podcast