Preview: Tokyo Pack 2018

Braskem to strengthen its market presence in Japan

By Jenny Eagle contact

- Last updated on GMT

Braskem to make its debut at Tokyo Pack. Pic: Braskem
Braskem to make its debut at Tokyo Pack. Pic: Braskem
Braskem, thermoplastic resin producer, will strengthen its market presence in Japan by exhibiting at Tokyo Pack for the first time (October 2-5).

The company will present its I’m green plastic, the world’s first biobased polyethylene, produced on an industrial scale, I’m green EVA (ethylene vinyl acetate), made from sugarcane and Wecycle recycling Platform.  

Sustainable development

Asia has become an important market for us, especially in businesses involving Green PE, and Tokyo Pack is the perfect opportunity to consolidate our presence in the packaging industry​,” said José Augusto Viveiro, renewable chemicals sales director, Braskem. 

We will take the opportunity to introduce to the local public our latest developments in biobased resins and our projects to support recycling through the Wecycle platform, demonstrating that many of our initiatives are guided by environmental issues and sustainable development.​”  

Braskem has been expanding in the Asian market since 2010 and today has deals involving Green PE in countries such as Vietnam, China, Myanmar, Taiwan, Thailand, Japan, Australia, New Zealand, South Korea, India and Malaysia. 

In Japan alone, 366 supermarket chains distribute bags made from renewable polyethylene and over 40 products are made from the resin in applications that range from cosmetics, personal care and home care to food packaging and more. 

The company already operates in the US, Europe, Mexico and Brasil and has an annual production volume of over 20 million tons, which includes chemical products and basic petrochemicals. 

2020 Paralympic Games

Braskem also will take advantage of its visit to Japan’s capital, which will host the 2020 Paralympic Games, to show its support for parathletics, which in Brazil already occurs through its sponsorship of the Brazilian Parathletics Team. 

Products on display at Tokyo Pack include; I’m green PE, a green resin, made from sugarcane ethanol, which has the same physical properties as conventional polyethylene and can be fully recycled. 

I’m green EVA, developed in partnership with US-based Allbirds, EVA (ethylene vinyl acetate) is made from a biobased raw material (sugarcane) and I’m green Seal – a Braskem certification that allows consumers to recognize products made from the renewable resin.

To be certified, a product must contain at least 51% renewable content. 

Related topics: Business, East Asia, Industry growth, Bakery

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