St Peter’s Brewery secures China trade deal
Both 500ml and 330ml bottles of the company’s beers – including Ruby Red, Cream Stout, India Pale Ale, Old Style Porter and Golden Ale – were included in the deal.
Ryan Crisp, export sales manager at St Peter’s, said that deals outside of Europe were going to enable the brewer to continue to export in the large volumes that it does currently.
‘Fostering new relationships’
“Our export sales account for over 40% of our overall business, so we can't afford to rest on our laurels and just wait and see what happens after Brexit. We're being proactive and fostering new relationships with importers across the globe,” said Crisp.
He described China as becoming one of the largest craft beer markets in the world, making a prime location to sell St Peter’s products.
Crips added: “It will allow us to generate a whole new customer base in a market that we have previously been unable to reach. British produce is highly regarded in China, so we expect our range of delicious, hand-crafted beers to be incredibly popular.”
Trade deals
St Peter’s wasn’t the only brewer to have secured a trade deal with China this month. The second week of August saw Leeds-based brewer North Brewing Co has secured £96,000 worth of orders from China, following a successful trade mission at one of the country’s biggest trade shows.
It followed a number of successful export deal signed with the country in recent month by the food and drink industry, as producers look outside of Europe in the wake of Brexit.
Last week, international trade secretary Liam Fox secured a multi-million pound export deal with China to supply UK dairy products made with milk from third countries.
Meanwhile, the UK has signed a deal that will allow the export of seed potatoes to China.
