Thai egg firm seeks to crack consumer e-commerce market with new logistics link-up
The deal will see DHL deliver Kasemchaifood's fresh eggs directly to consumers within 24 hours through e-commerce channels.
The company previously focused on a B2B wholesale business model, but will ramp-up its efforts to drive consumer sales online.
The Thai egg market is led by a traditionally wholesale model with farm producers supplying major local wholesale markets, grocers and supermarkets and normally taking about three to seven days for a batch of eggs to pass down the supply chain.
The market players would also require a sizable minimum order quantity to make a delivery happen. By selling online, Kasemchaifood will now be able to deliver eggs fresher through DHL eCommerce's delivery network to reach the end consumer within one day.
Consumer choice
"In our business, we aim to combine farmer expertise, passion and innovation to offer the best product quality to consumers. Freshness is of utmost importance to Kasemchaifood and we are always looking for new ways to ensure we offer the freshest, highest quality product to consumers.
"By combining our B2B and B2C business model, the consumer will now have the choice to either buy from their favourite shop or directly online to enjoy truly farm fresh eggs within 24 hours," said Konjanart Sornmayura, Kasemchaifood's vice chairman and chief financial officer.
DHL eCommerce worked with Kasemchaifood to design and test shipping packages with protective and shock-resistant packaging. DHL eCommerce Thailand also enabled a last-mile delivery technology platform for Kasemchaifood, making it possible for consumers to track their deliveries from farm to table.
