Achimae Soymilk is designed to be served as a warm, nutritious on-the-go breakfast, and is the first product to appear on store shelves using SIG’s Heat&Go technology for microwaveable packaging.
The drink has a high protein content with chickpeas, soymilk, cabbage, tomato, broccoli, carrot, apple and banana. It is sold in a 200ml combiblocMini microwaveable pack.
Asian market potential
According to SDC, the demand for hot drinks, especially in Asia, is increasing. Consumers are also increasingly looking for nutritious and healthy beverages that can easily be reheated for consumption on-the-go.
The Heat&Go microwaveable packaging brings new market opportunities for beverages such as milk, teas, dairy substitutes and innovative functional products.
“Consumers today are looking for on-the-go convenience. The Heat&Go pack from SIG opens up new avenues of innovation and helps us market premium nutritional beverages such as our morning chickpea drink for new occasions and through new channels,” said Young Lee, head of the beverage marketing team at SDC.
Achimae Soymilk is sold online through home shopping channels and is now expanding into grocery and convenience stores.
The Heat&Go pack also protects the drink products from light, oxygen, scents and water, even when heated, delivering the product with the best possible taste.
SIG’s Heat&Go cartons can be heated up to 60°C. SDC said most drinks taste best at around 50°C.
A fail-safe mechanism has been incorporated into the package, so that if the product is overheated in the microwave, excess pressure would be released with the gradual opening of the top seal, to prevent sudden ruptures.
Beverages can be filled in Heat&Go carton packs on standard SIG filling machines with a simple upgrade, so that the filler can run standard and aluminium-free material interchangeably.
SIG is a leading systems and solutions provider for aseptic packaging, providing its customers with end-to-end solutions.