The UK launch takes advantage of the growing interest in ginger drinks, Eurostar Commodities said. It highlighted that Google has reported a 30% increase in ginger tea drink searches every year since 2014.
It added that ginger drinks had “many health benefits”, including aiding digestion, alleviating nausea, boosting immunity and anti-inflammatory effects.
Gingen, the ginger-based drink, has no preservatives or artificial colourings and is 100% natural with zero calories.
“I am delighted to bring a product to the UK market that I have been enjoying myself for years,” said Philip Bull, MD of Eurostar Commodities. “It is a delicious natural drink, which consistently outperforms any competition. It is linked to many health benefits and is conveniently packaged for home or work.
“We are going to give Gingen the success and recognition it deserves in the UK. Indeed, many people already know about Gingen and we are very proud to be able to offer it within our portfolio.”
Gingen is available in three varieties of instant powdered boxes with 12 sachets to drink hot or cold. The variants are Strong Ginger Formula, Ginger with Honey and 100% Ginger.
Eurostar is a family business from Yorkshire that supplies more than 10,000 tonnes of product to the UK and Europe every year. Its core brands are Kintaro sushi rice, Frumenta Italian flour, Confucius long grain rice and Crispy Bite pizza flour. Its flour range includes GMI Italian pizza flours – Pizza Italiana, Pizza Veraci and Pizza Dorata. Its range also includes Eurostar Gluten Free and ‘heat treated’ flours, ‘sprouted’ flours and even spinach, sweet potato and vegetable flours.