Coca-colder: Coke debuts its first frozen beverage pouch in Japan

By Lester Wan

- Last updated on GMT

Coca-Cola Japan spent eight years researching, developing and testing ingredients to perfect the recipe and the chilling technology for Coca-Cola Frozen Lemon.
Coca-Cola Japan spent eight years researching, developing and testing ingredients to perfect the recipe and the chilling technology for Coca-Cola Frozen Lemon.
Coca-Cola Japan has launched its first ready-to-drink (RTD) frozen beverage in a re-sealable pouch, which the company says is the first such innovation around the world.

Coca-Cola Frozen Lemon is said to have a refreshing sherbet-like feel and consumers are encouraged to leave it at room temperature for about 15 minutes and give the pouch a ‘massage’ to get the right texture for the frozen drink.

Jorge Garduño, president of Coca-Cola’s Japan business unit, said: “We’re always looking for new ways to reach and please consumers, and a big part of that is introducing them to new products that we think they will love.”

Coca-Cola Frozen Lemon is a drink product eight years in the making. Coca-Cola Japan spent years researching, developing and testing ingredients to perfect the recipe and the chilling technology.

The company said there had been about 100 prototypes.

This is the first time the company has come up with a frozen product, and it admitted that there were various challenges.

Apart from producing the right texture, the company said it was necessary to “protect the unique taste of Coca-Cola"​ in the production process.

However, in order to freeze the drink, it was necessary to add new ingredients, which affected the balance of the taste. Coca-Cola Japan said it “discovered the perfect ingredients and exquisite combinations by constant challenge”​.

The company has also launched Fanta Frozen Orange and Fanta Frozen Grape around the same time. All of the beverages are priced at 130 yen (about US$1.20) for a 120g pouch.

The frozen drink products will be sold both frozen and unfrozen, for those who want to pop it in their freezers at home.

Coca-Cola Japan’s innovations

Coca-Cola Japan is renowned for its innovation, having launched various novel drink products.

Around a year ago it introduced Coca-Cola Plus, a no-calorie beverage with indigestible dextrin — a source of dietary fibre — which claimed to help suppress fat absorption and moderate the levels of triglycerides in the blood after eating. Some drinkers claim it has a mildly laxative effect.

From January to March, it launched a limited edition Coca-Cola Peach, as well as a Coca-Cola Slim Bottle Cherry Blossom for spring.

The company also announced recently that it is exploring the potential of an alcoholic drink​, Chu-Hi.

“In the sparkling category, we’re introducing THE TANSAN, which features the strongest carbonation ever in our products in this country, to reach health conscious adult sparkling lovers,”​ said Garduño.

Pepsi has also been trying to compete with Coca-Cola, having recently launched a new J-Cola for Japan​, infused with Japanese spice and citrus.

Related news

Show more

Related products

Analyzing the unknown threat from Microplastics

Analyzing the unknown threat from Microplastics

Content provided by Agilent Technologies | 06-Nov-2023 | Infographic

Microplastics are any plastic-derived synthetic solid particle or polymeric matrix, ranging in size from 1 µm to 5 mm and insoluble in water.

Functional Beverage Market Insights in ASPAC

Functional Beverage Market Insights in ASPAC

Content provided by Glanbia Nutritionals | 06-Jul-2023 | Product Brochure

High growth ahead for protein beverages makes Asia Pacific (ASPAC) the market to watch. Consumer research shows new usage occasions, key consumption barriers,...

The latest plant-based beverage trends in SEA

The latest plant-based beverage trends in SEA

Content provided by Tetra Pak | 27-Mar-2023 | White Paper

Data shows that consumers’ liking and thirst for plant-based beverages is growing rapidly, especially in Malaysia, Singapore, Philippines and Indonesia....

Related suppliers

Follow us

Webinars

Food & Beverage Trailblazers

F&B Trailblazers Podcast