The website features recipes by renowned restaurateur and chef Nobu Matsuhisa, as well as popular San Francisco blogger Namiko Chen.
Founded in 1936 and still family-owned, Hikari Miso has seen double-digit growth in English-speaking countries. One of the main objectives of the new site is to give home cooks and consumers in these countries no-fuss and flavourful miso recipes, to support and further grow these markets. Hikari Miso has curated more than 40 home kitchen and chef-tested recipes for the site.
Middle East growth
"Hikari Miso is now sold in 30 countries and we continue to expand our reach," said Yoshihiro Hayashi, CEO and president, Hikari Miso Co Ltd and Hikari Miso International, and fourth-generation family member to lead the company.
The company’s growth in English-speaking countries, in Europe and in the Middle East is partially attributed to the major food and health trends of fermented or 'live' foods and interest in Japanese cuisine, specifically in miso.
Its bestselling products in the past five years are its organic line of 14 organic miso products certified by the USDA, the Japanese Accreditation Programme and the EU.
Hikari Miso currently sells to markets in Japan, US, UK, Canada, Europe and the Middle East, and also maintains sales offices in California.