Morozoff Japanese confectionery returns to Singapore after 14 years

By Lester Wan contact

- Last updated on GMT

Morozoff is back in Singapore. ©Morozoff
Morozoff is back in Singapore. ©Morozoff
Japanese confectionery chain and chocolatier Morozoff has re-entered the Singapore market.

Morozoff food products were available in Singapore at Daimaru from 1984 until 2003, when the Japanese department store closed.

Morozoff is famous for confectionery, chocolates and packaged baked goods such as cookies and madeleines.

The confectionery chain has over 1,000 shops and cafes in Japan, and has outlets in Taiwan, Hong Kong, Shanghai and Dubai. The Singapore outlet at Plaza Singapura is the first store in South East Asia.

Uptron, an electronics and gaming company, has brought Morozoff back and plans to open about 10 Morozoff shops and cafes in Singapore over the next few years as well as other outlets in Southeast Asia: in Indonesia, Malaysia, Thailand and the Philippines.

Shinji Yamaguchi, president, Morozoff, stated: "We recognise that our products may be more high-end, but we see potential here because of the (higher) standard of living."

They will be looking into setting up a central kitchen when they open Morozoff cafes so that they can produce Morozoff’s signature Denmark cream cheese cake and custard pudding.

Uptron is the sole distributor of Sony Playstation in Southeast Asia and this is its first foray into F&B.

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