Indian start-up's new civet dung coffee is no flash in the pan

By RJ Whitehead

- Last updated on GMT

iStock
iStock
India has made its first foray into fecal coffee, albeit at a scale that will not flush away Indonesia, its biggest producer.

Although India is the third-biggest grower and exporter of coffee, only one company has embarked on producing luwak coffee. Traditionally a delicacy from Java and Sumatra, it is made from beans collected from the excrement of the civet cat.

Coorg Consolidated Commodities, a Karnataka start-up, began production of the world’s most expensive coffee in 2015 under the Ainmane brand name.  

That year, it manufactured just 60kg, which increased to 200kg in 2016. This year, it hopes production will grow to 500kg, Narendra Hebbar, its founder, said. 

The company sources the civet dung from plantations that are popular with the animal, where they come to eat the ripest coffee bean cherries.

“The civet cat eats the flesh of the coffee cherries and not the bean. Natural enzymes in civet’s stomach enhances the bean flavour and that’s why this coffee is unique​,” Hebbar told PTI.

“We produce it in natural form, unlike in other countries where civet cats are caged and forcefully fed with coffee beans​.”

Hebbar’s luwak is available for INR8,000 (US$125) per kilo—far less than global prices which can reach as much as US$390 per kilo on the world market.

However, the requirement for expensive certification means it is not likely that Indian civet coffee will be available internationally in the near future, given the current low levels of production. 

In the meantime he is focusing on promoting the coffee locally and opening up a cafe where it will sell luwak alongside cappuccino and espresso.

Related news

Related products

Analyzing the unknown threat from Microplastics

Analyzing the unknown threat from Microplastics

Content provided by Agilent Technologies | 06-Nov-2023 | Infographic

Microplastics are any plastic-derived synthetic solid particle or polymeric matrix, ranging in size from 1 µm to 5 mm and insoluble in water.

Mastering taste challenges in good-for-you products

Mastering taste challenges in good-for-you products

Content provided by Symrise | 12-Sep-2023 | White Paper

When food and beverage manufacturers reduce sugar, salt, or fat and add fibers, minerals or vitamins, good-for-you products can suffer from undesirable...

Functional Beverage Market Insights in ASPAC

Functional Beverage Market Insights in ASPAC

Content provided by Glanbia Nutritionals | 06-Jul-2023 | Product Brochure

High growth ahead for protein beverages makes Asia Pacific (ASPAC) the market to watch. Consumer research shows new usage occasions, key consumption barriers,...

The latest plant-based beverage trends in SEA

The latest plant-based beverage trends in SEA

Content provided by Tetra Pak | 27-Mar-2023 | White Paper

Data shows that consumers’ liking and thirst for plant-based beverages is growing rapidly, especially in Malaysia, Singapore, Philippines and Indonesia....

Follow us

Products

View more

Food & Beverage Trailblazers

F&B Trailblazers Podcast