India

Burger King to use recent profits to pursue aggressive growth

By RJ Whitehead

- Last updated on GMT

© iStock
© iStock

Related tags Burger king India

Having crossed the 100 mark earlier this month, Burger King now plans to add a further 30-35 outlets in the country this year.

According to Rajeev Varman, the American chain’s regional chief executive, Burger King India achieved profitability this year, after three years operating in the country.

India is one of the fastest-growing markets for Burger King. We are extremely positive and bullish about the potential of the Indian QSR industry for the next three-five years. We should probably end this year with 130-135 restaurants​,” he said. 

The chain, which is currently present in 28 cities, will then seek to maintain a pace of growth that will see 35-45 outlets opening each year. 

The company, one of the late entrants to the Indian QSR space, is present in 28 cities right now.

Talking about future growth plans, Varman said Burger King will continue to focus on opening 35-45 outlets a year and sustain this pace of growth thereafter.

If you look at the cities we are currently present in, there is still a lot of work to do and grow the brand’s penetration​,” Varman said.

At the same time, our planning process is on and we will take a call on adding new cities by September-end​,” he said.

Burger King has also been focusing on growing its home-delivery business—one of the fastest-growing segments in the Indian food industry. 

Over the last one-and-a-half years, we have grown the home-delivery business by double digits and it has now become a significant portion of our business​,” Varman added.

Related products

show more

Elevate your snacks with novel cheese flavours

Elevate your snacks with novel cheese flavours

Content provided by Givaudan | 23-Feb-2024 | Product Brochure

Aside from conducting desk research to understand snacking preferences and taste profiles among consumers in the Asia Pacific, Givaudan also embarked on...

How Korean culture penetrated the APAC food industry?

How Korean culture penetrated the APAC food industry?

Content provided by BIOSPRINGER, natural Yeast ingredients | 17-Jan-2024 | White Paper

Korean food is on-trend in Asia. We mainly find Korean taste in noodles, sauces & dressings, pickled condiments, ready meals and savory snacks.

Empowering Women Through the Life Cycle

Empowering Women Through the Life Cycle

Content provided by Glanbia Nutritionals | 07-Nov-2023 | Product Brochure

As discussions around female empowerment widen, and advances in women’s health access and provision accelerate, the implications for business, healthcare,...

The World Agri-Tech Innovation Summit, Dubai, Dec 4-5

The World Agri-Tech Innovation Summit, Dubai, Dec 4-5

Content provided by World Agri-Tech Innovation Summit Dubai | 01-Nov-2023 | Event Programme

The renowned World Agri-Tech Innovation Summit has been taking place since 2013 in London, San Francisco and São Paulo. Now launching in the Middle East,...

Related suppliers

Follow us

Products

View more

Food & Beverage Trailblazers

F&B Trailblazers Podcast