Mars acquires Tasty Bite’s American parent

Preferred Brands-owned TFS exports the majority of its products to the US, though it also enjoys a sizeable market in India supplying to leading food manufacturers and quick-service restaurants. 

The subsidiary will continue to be listed on the BSE and National Stock Exchange following the acquisition.

Its portfolio includes a wide range of vegetarian offerings, including Indian and Asian entrees, spice-and-simmer meal kits, and organic rice and lentils. 

Sales outside India and America are largely generated through retailers in Britain and Australia.

“Tasty Bite is a fast growing Indian/Asian dinner time brand​,” said Mars Food global president Fiona Dawson. “Its broad range of dinner time products, focused on Indian and Asian cuisines, makes it a natural complement to our existing portfolio​.” 

“Upon closing the acquisition of Tasty Bite, Mars Food will expand our all-natural vegetarian offerings in the US, and leverage Tasty Bite's strong product development pipeline, flavour expertise, and strategic sourcing of quality ingredients throughout our portfolio​.”