The development comes after the firm’s annual results, published last week, showed that its nutrition offerings, including infant formula, helped steady its trading performance.
According to its report, infant formula brands Illuma and NAN showed positive results in China, while S-26 Gold declined as competition from parallel imports intensified.
This week the company is taking part in number of public activities, titled ‘Together, holding on to breastfeeding!’
“MING research findings show that there are 42.8% of infants below six months of age exclusively receiving breastfeeding and there is still a lot of room for this number to rise,” said Binu Jacob, vice president of Infant Nutrition, Nestlé Greater China .
Call to action
“Therefore, Nestlé has been sparing no effort in promoting breastfeeding. In addition to the special establishment of a breastfeeding module through the ‘Start Healthy, Stay Healthy’ nutrition education project to spread knowledge of maternal and child nutrition and feeding solutions, Nestlé also continues to launch a variety of activities during the Breastfeeding Week every year to call on the whole society to support breastfeeding.”
The National Nutrition Plan, recently launched by China’s State Council, stipulates the breastfeeding rate among children from birth to six months should hit 50% or above by 2020.
Nestlé said it does not advertise or carry out any promotional activities for infant formula for 0 to 12-month infants to encourage breastfeeding.