The facility will be used for food and beverage manufacturers to “uncover growth opportunities”, work on prototype product formulations and customise packaging designs before taking their products to market.
With a dynamic, fast growing and increasingly complex market with increasing cross-border trade, Asia’s brand owners need a stronger focus on customisation, innovation and speed-to-market, said Bert Jan Post, Tetra Pak’s regional vice-president of marketing and product management.
“The Singapore customer innovation centre was created to partner with our customers in addressing these challenges. It provides customers with the entire innovation journey under one roof, significantly increasing the speed and probability of their success,” Post added.
The third such facility in Tetra Pak’s expanding global network, following its American Denton site and another in Dubai, the centre will give customers access to “subject-matter experts from across the world”.