VIDEO: The top consumer trends driving business innovation at Ingredion
Ingredion may be best known for its clean label products, but according to the firm’s president for APAC and EMEA, there are a further three key trends driving business innovation at the company.
In this video for FoodNavigator-Asia, Jorgen Kokke highlights the recent key developments at the company, and the consumer trends that are driving them.
Watch him discuss how clean label developments in Asia have prompted investment in Thailand, and how the rising number of diabetes cases are opening up commercial opportunities for its Hi-Maize resistant starch product.
Kokke also reveals how the need to reformulate with less sugar is leading to sweetener expansion in South East Asia, and why consumers who want healthier products will not compromise on texture and taste.
