Somerdale starts cheese exports to the Philippines

By Jim Cornall contact

- Last updated on GMT

Somerdale International is now exporting cheese to the Philippines, as the Southeast Asian market grows. Pic: ©iStock/pavalena
Somerdale International is now exporting cheese to the Philippines, as the Southeast Asian market grows. Pic: ©iStock/pavalena

Related tags: Southeast asia

Somerdale International, an exporter of British cheese to more than 50 countries, has started exporting a range to the Philippines.

Somerdale’s entry into the new market will see it work in partnership with Bacchus Epicerie, the Philippines-based supplier of fine wines and foods to restaurants, hotels and specialist retailers. 

Bacchus will initially stock traditional cheeses such as ‘Barber’s 1833 Vintage Reserve’ Cheddar, Somerdale’s ‘Il Truffelino’, and Blue Stilton.

Di Jones of Somerdale International said that the Philippines, and South East Asia, are important emerging markets for its products, and the company will continue to develop relationships with distributors in the region.

Growing market

Stephen Jones, managing director of Somerdale, told DairyReporter that while the Philippines is only a small market currently, there is also an American population there, and “the ex-pat population is quite large and they are looking for something a little different.”

He added that the younger population has developed a western taste, which includes western foods, and across Southeast Asia, pizza is becoming a huge market.

“That's grown and that's a cheese-based product,” ​Jones said. 

 “It's quite slow, but you're seeing a growing middle class where the populations are becoming wealthier.”

Sales challenges

While the company may have just started selling cheese to the Philippines, the journey has been a relatively long one, Jones said.

“With the paperwork, it's taken us two years to get into the Philippines: you have to register the products, register the brands, get it approved, it's not just a case of going there, showing a product and then shipping an order.” 

He added that it had taken five years for China, “but you have to start somewhere, and you have to be patient.”

Marketing in the region is also different, Jones explained.

“It's all very different, so you have to do things differently,”​ Jones said.

“Ecommerce is much bigger in Southeast Asia. Everyone seems to have at least two smartphones and do their shopping online, so you have to adapt to that a little bit.”

Related topics: Business, South East Asia, Supply chain, Dairy

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