The Indian colours major, one of the fastest growing companies in its field, has been focused on westwards expansion, and in September announced both the opening of a regional base in Germany and a natural colour facility in America.
From its Mumbai headquarters, Roha has ramped up its links with global markets. It now operates 12 other manufacturing centres in the Americas, Europe, Africa, Asia and Australia.
The Essential deal is to tap into the “increasing awareness throughout the world about the use of nature-based sustainable ingredients”, the company said in a statement.
“The trend towards clean-label products continue to drive the innovation in colouring and flavouring ingredients in Europe and globally, and with this strategic acquisition, Roha will also be able to be an important player in this fast-growing segment of the market,” it added.
The acquisition will help expand Maharashtra-based Roha’s product portfolio by bringing natural colouring and aromatic ingredients. Founded in Tuscany a decade ago, Essential will be charged with develop new formulations to be marketed internationally.