Nascens signs deal to supply wholesale tea to German retailer in India

By RJ Whitehead

- Last updated on GMT

© iStock
© iStock

Related tags: Economic growth

The maker of Planta specialty teas will tap into German wholesale giant Metro’s cash-and-carry network in India.

Nascens Enterprise has entered the partnership to “deepen our reach to potential business customers as Metro allows us to market to small-time retailers with their vast customer base​,” said Neeraj Thakur, its vice-president.

The move, the company’s first major partnership with an international retail brand in the local market, is part of Nascens’s urban markets expansion strategy. It hopes to deepen the partnership in the future by widening the range of products available, which also includes personal care goods.

A start-up targeting middle-class Indians, Nascens operates in the specialty tea and wellness segment, which has been witnessing growth at an annualised rate of more than 20% over the past three years—two-and-a-half times India’s nominal GDP growth, compared to the overall FMCG market, which has been growing roughly in tandem with the wider economy.

We work hard to ensure that a new generation of tea snobs will realise there’s plenty of variety when it comes to world’s favourite tipple – and start drinking our teas more regularly​,” Pankaj Sharma, Nascens’s director. 

Related topics: Business, South Asia, Supply chain, Beverages

Related news

Related products

show more

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

William Reed | 03-Oct-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

Exploring Fibre Fermentation Profiles

Exploring Fibre Fermentation Profiles

ProDigest developed the Simulator of the Human Intestinal Microbial Ecosystem (SHIME®), which explores the fermentation profiles of fibres and evaluates...

Related suppliers

Follow us

Products

View more

Webinars

Food & Beverage Trailblazers

F&B Trailblazers Podcast