Nascens signs deal to supply wholesale tea to German retailer in India

By RJ Whitehead

- Last updated on GMT

© iStock
© iStock

Related tags Economic growth

The maker of Planta specialty teas will tap into German wholesale giant Metro’s cash-and-carry network in India.

Nascens Enterprise has entered the partnership to “deepen our reach to potential business customers as Metro allows us to market to small-time retailers with their vast customer base​,” said Neeraj Thakur, its vice-president.

The move, the company’s first major partnership with an international retail brand in the local market, is part of Nascens’s urban markets expansion strategy. It hopes to deepen the partnership in the future by widening the range of products available, which also includes personal care goods.

A start-up targeting middle-class Indians, Nascens operates in the specialty tea and wellness segment, which has been witnessing growth at an annualised rate of more than 20% over the past three years—two-and-a-half times India’s nominal GDP growth, compared to the overall FMCG market, which has been growing roughly in tandem with the wider economy.

We work hard to ensure that a new generation of tea snobs will realise there’s plenty of variety when it comes to world’s favourite tipple – and start drinking our teas more regularly​,” Pankaj Sharma, Nascens’s director. 

Related news

Related products

Analyzing the unknown threat from Microplastics

Analyzing the unknown threat from Microplastics

Content provided by Agilent Technologies | 06-Nov-2023 | Infographic

Microplastics are any plastic-derived synthetic solid particle or polymeric matrix, ranging in size from 1 µm to 5 mm and insoluble in water.

Functional Beverage Market Insights in ASPAC

Functional Beverage Market Insights in ASPAC

Content provided by Glanbia Nutritionals | 06-Jul-2023 | Product Brochure

High growth ahead for protein beverages makes Asia Pacific (ASPAC) the market to watch. Consumer research shows new usage occasions, key consumption barriers,...

The latest plant-based beverage trends in SEA

The latest plant-based beverage trends in SEA

Content provided by Tetra Pak | 27-Mar-2023 | White Paper

Data shows that consumers’ liking and thirst for plant-based beverages is growing rapidly, especially in Malaysia, Singapore, Philippines and Indonesia....

Related suppliers

Follow us


Food & Beverage Trailblazers

F&B Trailblazers Podcast