Tetra Pak’s new ‘customer innovation centre’ opens to court ME brands

By RJ Whitehead

- Last updated on GMT

Tetra Pak’s new ‘customer innovation centre’ opens to court ME brands

Related tags Tetra pak Innovation Research

Cartons manufacturer Tetra Pak has opened the first customer innovation centre in the region which will experiment with food and beverage concepts. 

The company, which also supplies processing equipment, said the centre would focus on helping food producers identify new ways to grow.

It is equipped with the latest tools and technologies designed to support brainstorming, research, product design and development, as well as formulation testing.

We are [now] able to support brands in a more collaborative and comprehensive way to ensure they maintain their competitive edge​,” said Philippe Illig, Tetra Pak’s regional marketing director, said. 

Every one of our customers has different opportunities and challenges. We tailor our services to suit every brand, helping customers deliver innovative product solutions that meet their own needs, as well as those of the consumer​.” 

The Dubai centre is part of a wider network of Tetra Pak customer innovation centres that are currently being built or opened.

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