Asia-Pacific drives world growth in hemp-based foods

By RJ Whitehead

- Last updated on GMT

© iStock
© iStock

Related tags: Nutrition

Asia-Pacific is due to emerge as the leading market for hemp-based foods and sustain an annualised growth rate of over 23% until 2020.

Consumers in most Far Eastern nations are increasingly looking for alternative sources of protein and healthy oils, according to Technavio, which has compiled a report on the market. Now South Korea, Japan, China, Taiwan, Indonesia, and Malaysia are expected to emerge as the target markets in this region. 

Also, the growing trend among Asia-Pacific doctors and dieticians to recommend hemp-based foods and beverages to protein-deficient patients will help the region to emerge as a lucrative market in the segment. Moreover, specialists have been increasingly recommending hemp oil as it aids in curing terminal cancer, depression and anxiety.

The demand for hemp-based foods is rising, primarily due to the emergence of hemp as a superfood owing to high content of the two essential fatty acids, omega-3 and omega-6​,” said Manjunath Reddy, a lead food research expert from Technavio. 

Rises in per-capita household income levels, along with the growing number of health-conscious consumers, will fuel market growth. Urbanisation, with its influence on consumer lifestyles, has brought about changes in diet patterns​. Consumers now prefer more protein and EFAs-based products of hemp​.” 

Canada Hemp Foods, Hempco and Naturally Splendid are among the manufacturers now supplying hemp-based foods to Japan, China, Korea and other Asian nations. 

The North American market, meanwhile, is expected to post annualised growth of over 18% until 2020 at a time when the number of people suffering from food allergies, including gluten and lactose intolerances is growing sharply. 

According to Technavio, North America dominated the global gluten-free food market with a share of around 55% in 2014. The number of consumers there switching to a gluten-free diet owing to sensitivity is comparatively higher than in other regions. 

Like Asia-Pacific, the European market is expected to post annualised growth of over 23% on the back of a continuous increase in the value of the naturally healthy food and beverages market. There has also been significant demand in Europe for drinks that act as substitutes for dairy-based drinks. 

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1 comment

Benefits of Hemp-Base Foods Overstated

Posted by Brenda Patton,

Really?? A cure for terminal cancer?? If it's curable it's not terminal.

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