Naturell launches India’s first protein-rich extruded snack

By RJ Whitehead

- Last updated on GMT

Naturell launches India’s first protein-rich extruded snack

Related tags Nutrition

Naturell India has launched a seven-grain protein snack which it claims is a first of its kind in the country.

Naturell's new RiteBite Max Protein chips are India’s only extruded protein-rich savoury snack which is neither fried or baked, the self-styled “visionary healthy lifestyle brand​” says. 

The hot-air puffed chips, which are made from oats, wheat, soy, ragi, gram, corn and rice, are available in three flavours: Cheese & Jalapeño, Spanish Tomato and Minty Chaat. 

They contain three times more protein than corn chips or nachos, and three times less fat than fried namkeens, Naturell claims.

Containing 10 grams of protein, equivalent to two cups of daal, and three grams of fibre per serving, the company hopes RiteBite Max Protein will trade on India’s growing trend towards healthy foods, especially in urban areas.

Rising awareness among consumers of healthier snacking has brought a growth in demand for protein- and fibre-rich at the same time as a reduction in preference for fat-laden oily snacks. Yet, according to a recent consumer survey by the Indian Market Research Bureau, 80% of Indian diets are protein deficient. 

Ever since Naturell’s inception, we have focused on products which promote a healthy lifestyle​,” said Vijay Uttarwar, chief executive. 

RiteBite Max Protein is our endeavour to add value to the food industry by offering a blend of nutrition and taste, keeping in mind the growing needs of healthy eating​.”

Related news

Related products

The Future of Healthy Snacking in ASPAC

The Future of Healthy Snacking in ASPAC

Glanbia Nutritionals | 17-Nov-2022 | Insight Guide

Discover the next frontier of snacking in the Asia Pacific market. With insights from consumers in China, Japan, and South Korea, this easy to access guide...

The Future of Healthy Snacking in Japan

The Future of Healthy Snacking in Japan

Glanbia Nutritionals | 28-Jul-2022 | Insight Guide

Our consumer study on healthy snacking in Japan reveals key insights into snacking motivations, the consumer landscape, and today’s top snacking trends—including...

Food design by extrusion

Food design by extrusion

Thermo Fisher Scientific | 15-Mar-2022 | Application Note

Food extrusion is an established and highly versatile technique for producing food, feed, nutritional additives and flavors.

Related suppliers

Follow us


Food & Beverage Trailblazers

F&B Trailblazers Podcast