China

KFC follows up robot store concept with finger lickin’ nail polish

By RJ Whitehead

- Last updated on GMT

KFC follows up robot store concept with finger lickin’ nail polish

Related tags: China, Kfc

KFC has been on an innovation offensive in greater China over the last couple of weeks. After news emerged that its concept store in Shanghai was staffed by voice-activated robots, the company’s Hong Kong operation has since announced the trial launch of finger lickin’ chicken-flavoured nail polishes.

In Shanghai, customers to the “Original+” outlet are now greeted by a robot named Dumi. After ordering, Dumi can handle changes but struggles with varying dialects and strong accents.

Payment is completed by smartphone through mobile payment services like Baidu Wallet, with which KFC collaborated to create the gadget.

Meanwhile, in Hong Kong, KFC has taken its slogan to the extreme by launching edible nail polish which tastes like KFC signature chicken.

The fashion accessory is available in “Original recipe”, a nude shade, and “Hot & spicy”, which is the colour of habanero peppers. Both are sourced from natural ingredients, and the bottles must be kept refrigerated and their contents consumed within five days.

The polish is the brainchild of Ogilvy & Mather advertising agency, which teamed up with the spice company that provides KFC’s mix of 11 herbs and spices.

Consumers are also being asked to visit Facebook to vote on the colour/flavour that should go into mass production.

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