Saboro brand marks Mahindra & Mahindra entry into dairy

By Jim Cornall

- Last updated on GMT

Ashok Sharma, president and chief executive – Agri and Africa and South Asia operations, Mahindra & Mahindra Ltd. at the launch of Saboro milk in Indore.
Ashok Sharma, president and chief executive – Agri and Africa and South Asia operations, Mahindra & Mahindra Ltd. at the launch of Saboro milk in Indore.

Related tags Milk

The Agri Business sector of Indian multi-national Mahindra & Mahindra, has announced the launch of its first branded dairy products - Saboro.

The company, under the Saboro brand, will offer an assortment of  products in Indore, the first of which is Saboropouch milk, available in four variants – Double Toned Milk, Full Cream Milk, Protein Rich Milk and Cream Rich Milk.

All the milk variants are fortified with Vitamin A and D.

The company has put in place a milk collection supply chain in around 70 villages near Indore where it works directly with farmers. 

Expanding product sales range

Mahindra expects to launch a range of fresh dairy products in Madhya Pradesh over the next year.

Speaking at the launch of Saboro milk, Ashok Sharma, president & chief executive – Agri and Africa and South Asia operations, Mahindra & Mahindra, said, “With Saboro, through our unique farm to fork model, we have entered the branded dairy segment with an aim to connect the farmers with the discerning Indian customers who look for dairy products that are fresh and of the highest quality.

“We are confident that, with Mahindra’s inherent farmer connect and robust quality systems, Saboro will soon become a brand of choice for dairy products.”

 The name Saboro is derived from the Spanish word sabor, which means taste.

About Mahindra

A $16.9bn multinational group based in Mumbai, India, Mahindra employs more than 200,000 people in over 100 countries. Mahindra’s business covers tractors, utility vehicles, information technology, financial services, agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, and commercial vehicles.

Related topics Business Supply chain Dairy South Asia

Related news

Related products

Elevate your snacks with novel cheese flavours

Elevate your snacks with novel cheese flavours

Content provided by Givaudan | 23-Feb-2024 | Product Brochure

Aside from conducting desk research to understand snacking preferences and taste profiles among consumers in the Asia Pacific, Givaudan also embarked on...

Mastering taste challenges in good-for-you products

Mastering taste challenges in good-for-you products

Content provided by Symrise | 12-Sep-2023 | White Paper

When food and beverage manufacturers reduce sugar, salt, or fat and add fibers, minerals or vitamins, good-for-you products can suffer from undesirable...

Related suppliers

Follow us

Products

View more

Webinars

Food & Beverage Trailblazers

F&B Trailblazers Podcast