Hong Kong gets a taste of Northern Ireland

By Aaron McDonald

- Last updated on GMT

A new dawn: Ireland 'confident' its beef can hold place against the world's best
A new dawn: Ireland 'confident' its beef can hold place against the world's best

Related tags Hong kong Northern ireland Beef

Hong Kong and Macau are the latest destinations to have been added to Hannan Meats’ growing portfolio of international markets. 

The Northern Irish company, based in Moira, County Down, has recently begun supplying its grass-fed beef, some from Glenarm Shorthorn animals from County Antrim, to major foodservice operators for high-end restaurants in Hong Kong. This includes those attached to casinos in Macau.

Providing a variety of cuts including sirloin, fillet and ribeye, the company claims to have the world’s first and biggest Himalayan salt chamber.

The new customers had heard very positive reports about our meat and approached us to see if we would be interested in supplying products to what are competitive and quality conscious markets in Asia,​” commented Hannan Meats’ managing director, Peter Hannah.

Ireland ‘confident’

We are up against other longer-established meat suppliers specialising in products such as Wagyu and Kobe.​”

Hong Kong and Macau join the company’s growing portfolio of export markets that includes France, Portugal and the Republic of Ireland.

We were keen to explore opportunities there and sent samples by air,​” continued Hannan. “The response was extremely enthusiastic from foodservice operators who told us our meat is of exceptional quality and outstanding taste. We are quietly confident that it can hold its place against the world’s best, being grass fed, and with the flavour of Ireland’s clover in lush meadow pastures​.

Our first consignment of Himalayan salt aged been was air-freighted to Hong Kong this week. It will be featured on the menus of some of the most respected restaurants in both Hong Kong and Macau.​”

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