HKScan plans growth in Asia

By Oscar Rousseau

- Last updated on GMT

HKScan CEO Hannu Kotten, manager Juha Yrjonen and vice president Jukka Nikkinen
HKScan CEO Hannu Kotten, manager Juha Yrjonen and vice president Jukka Nikkinen

Related tags: Hong kong, Meat, Pork

Meat manufacturer HKScan is seeking to boost exports to high-growth countries like China and Japan and hopes the launch of its Hong Kong office will be a springboard for a full-scale assault on the Asian market.

On Wednesday 13 January, HKScan opened its sales office in Hong Kong and celebrated the landmark achievement with the launch of an Omega-3 pork product range.

New inroad

The pork belly and loin products will be initially sold through a selection of restaurants in Hong Kong, with a view to making the product range available via wholesalers and selected retailers.

Up to now we have only exported frozen meats to Asia,​” said Jukka Nikkinen, executive vice president, Away from Home at HKScan.

The launch of fresh meat exports is a new inroad for us. Thanks to our efficiently coordinated cold chain, our Finnish Omega-3 pork products will find their way fresh to our Asian customers within 24 hours.​”

Asian expansion

HKScan exports to nearly 50 countries around the world and believes a local presence in Asia is critical to their growth strategy in Asia.

We plan to open a second sales office in China as soon as the authorities have completed processing the relevant permits and our exports from Finland to China begin in earnest,​” said Hannu Kottonen, CEO of HkScan Group.

It is highly important that we work together efficiently and systematically to secure export permits for a variety of meats and processed products across all our production countries​.

Our office in Hong Kong is a commission agent that offers other high-quality Nordic food brands the opportunity to establish a presence on the growing Asian market alongside HKScan.​”

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