China drives global baby food growth

By RJ Whitehead

- Last updated on GMT

Photo: iStock
Photo: iStock

Related tags Baby food Breastfeeding

China leads the Asia-Pacific countries that are now at the helm of global growth in baby food, according to an Allied Market Research report into the segment.

China, alongside India and Indonesia, will drive a regional market that will see annual compound growth of 7.7% up to 2020, the report predicts.

This rate is above that of the global baby food market, which is estimated grow at 6.4% deliver revenues of $72.7bn between 2015 and 2020.

Milk formula stands out as the most sizeable segment, primarily fuelled by the growing awareness of baby nutrition and decline in breastfeeding as more women go to work. 

Asia Pacific is the largest market for milk formula, occupying more than half of the overall global market share.

The authors identify prepared baby food as the most promising product segment in the baby food market. 

Presently, supermarkets account for the largest sales channel, though the small grocery segment is estimated to register the fastest growth rate. 

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