Asia-Pacific

Asians prefer natural ingredients but don’t have time to eat clean

By RJ Whitehead

- Last updated on GMT

Asians prefer natural ingredients but don’t have time to eat clean

Related tags Nutrition

Consumers in China, Indonesia and Thailand have a striking awareness of healthy nutrition and a strong preference for clean labelling, according to a global study of consumer preferences. 

The research, which looked at attitudes towards packaged and processed food and was released at the Food Vision conference in Cannes, found that nearly three-quarters of consumers were concerned with natural food and ingredients. 

It also found that many consumers fail to observe a well-balanced diet due to a lack of time or information to investigate food and its ingredients thoroughly.

In Europe and the US, there is also a clear demand for natural food, which, however, shows a slightly different face compared to Asia. 

Many consumers there are not just principally concerned with a healthy diet but also able and willing to invest a considerable amount of time and money into their nutrition.

Overall, 66% of the consumers in the Asian countries surveyed said a healthy and natural choice of food products was necessary.

Consumers all around the world are increasingly conscious of the use of certain food additives. Whether it is about colours, flavours or preservatives – the call for natural alternatives is getting louder and wider​,” said Victor Foo, general manager of GNT Singapore, the food colourings company that commissioned the study.

Related topics Markets All Asia-Pacific Asian tastes

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1 comment

Don't poison your body

Posted by Ngoc Tran,

Important post! People, read labels, educate yourself about the food you eat!

I (almost) destroyed my health eating the standard Vietnamese street food - MSG, bleached rice noodles, and so on.

Luckily a friend made me aware of my eating and related health issues and I started eating paleo - no gluten, clean, sugar free food!

That changed everything. You have to be selective, go to the right shops, cook yourself but it's more than worth it.

If you just start out, one good book is the 8 week meal plan (for your ref:timreviews.com/paleo-recipe) or check out amazon for paleo books.

People, start eat clean!

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