South Korea

Benecol yoghurt drinks come to South Korea through Lotte partnership

By RJ Whitehead

- Last updated on GMT

Benecol yoghurt drinks come to South Korea through Lotte partnership

Related tags South korea Philippines

Lotte Foods, Raisio’s Benecol partner in South Korea, has launched Benecol yoghurt drinks under the country’s health functional food category. 

The launch means Raisio’s is coming good on its mission to expand into new markets of Asia and South America.

Lotte has combined the Benecol brand with its own dairy brand, Pasteur. Pasteur Benecol yogurt drinks will be first available through Lotte’s home delivery channel in February. 

Distribution will be expanded over the spring to the top three hypermarkets and convenience stores around South Korea. Then the plan is to widen future distribution to cover all major retailers in the country.

According to Olavi Erkinjuntti, sales director of Raisio’s Benecol ingredients and licensing business, the launch will further strengthen Benecol’s position in the growing markets of Asia. 

In addition to Indonesia, Thailand, Hong Kong and the Philippines, South Korea is the fifth country where Benecol operations are expanded to in Asia​,” said Erkinjuntti. 

South Korea is a prosperous country with some 50m people, and its consumer product market offers attractive growth opportunities for Benecol. According to the World Health Organisation more than 40% of the country’s population has elevated cholesterol levels​."

Lotte Foods is part of one of Asia’s largest consumer goods companies with net sales of around EUR60bn in 2013. 

It is among the best-known conglomerates in South Korea and is recognised across Asia. As a licence partner, Lotte provides the Benecol brand with opportunities, such as Lotte-made Finnish xylitol chewing gum, which has become successful in some Asian markets.

Related news

Related products

show more

Empowering Women Through the Life Cycle

Empowering Women Through the Life Cycle

Content provided by Glanbia Nutritionals | 07-Nov-2023 | Product Brochure

As discussions around female empowerment widen, and advances in women’s health access and provision accelerate, the implications for business, healthcare,...

Analyzing the unknown threat from Microplastics

Analyzing the unknown threat from Microplastics

Content provided by Agilent Technologies | 06-Nov-2023 | Infographic

Microplastics are any plastic-derived synthetic solid particle or polymeric matrix, ranging in size from 1 µm to 5 mm and insoluble in water.

Pycnogenol® Supports Cognitive Function

Pycnogenol® Supports Cognitive Function

Content provided by Horphag Research | 18-Sep-2023 | White Paper

Clinical research shows daily supplementation with Pycnogenol® may help support brain function in a variety of age groups with results showing improved...

Related suppliers

Follow us

Products

View more

Food & Beverage Trailblazers

F&B Trailblazers Podcast