The winning packaging took seven years to develop, refine, test and bring to market. It is an environmentally considerate polypropylene container that replicates the amber glass bottles that are strongly associated with the Blackmores brand.
The design was developed for users with dexterity impairments with a grip on the rim and improved lid size. The tear band was designed so it requires less effort to break and is secured to keep it out of the waste stream to protect wildlife.
“Imagine how many people take fish oil or glucosamine for joint pain who struggle to open the bottle?” said Blackmores’ Jackie Smiles.
“We spent seven years working with world leaders in packaging design and with sufferers of arthritis, and are proud we could deliver a pack that is sustainable, improves the shelf-life of the product and replicates our iconic amber glass.”
The judges added: “All of these improvements were made, whilst still maintaining the large label to communicate the product information and directions for use. Very impressive, congratulations to all involved.”
Blackmores took gold in the health and beauty category, silver for accessibility and bronze for innovation and emerging technology.